Award for Brighton dog groomer who is also a TikTok sensation known as ‘lovemuddoglady’
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LoveMud Mobile Dog Grooming has been awarded the Best Dog Grooming & Pet Care Service – East Sussex award by SME News in the 2021 UK Enterprise Awards.
Founded by Caroline Donoghue in 2012, LoveMud is a fully equipped mobile grooming salon which visits clients.
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Hide AdCaroline believes the grooming experience should be as stress free and enjoyable for the dog as possible. She doesn’t use restraints (unless required for safety) and uses positive reward-based training techniques throughout the grooming process.
Caroline said: “I’m absolutely thrilled to have won this award. I treat every dog as I would my own and I love what I do. I have customers from all over Brighton and Hove but some even travel over an hour to see me because of the way I work and the relationship I have built with their dogs.”
Caroline has a new and successful TikTok account, where she showcases the unique way she works. Her account has over 60,000 subscribers from all over the world and 6 million video views in just three months.
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